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Through the Looking Glass: An Unexpected Conversation – presented by McKinney and the UNC Ad Club
Wednesday, April 21, 5–6:30 PM

Students, you know all about creative and strategy. But what about the other areas of marketing and advertising that haven't quite made the textbooks yet? McKinney wants to invite you on a different kind of trip: One that takes you through the looking glass of advertising and marketing to discover how everything really goes down.

It’s FREE to join in on this Zoom presentation. You can register HERE.

EVENT SCHEDULE

5–5:10 — Welcome and Opening Remarks: Cat Eagan, Director of Strategy, McKinney/Durham

PANELS

5:10–5:30 — What I Wish I'd Known before I Got into Advertising

McKinneyites will talk about their personal journeys as they transitioned from ad school (or other places) into the "real world" of advertising, and all the surprises that come along with it — like working with real clients. Not to mention during a pandemic over the course of the last year.

Moderator:
Kerry O'Connor, Senior Strategist
Panelists:
Chase Condrone, Copywriter
Meghan Moloney, Account Manager
Jaclyn Campbell, Account Manager
Jackie Shor, Strategy Coordinator

5:30–5:50 — You Don't Have To Be a Suit to Find Your Way in Advertising

Meet McKinneyites who have ad jobs you might not have known about — until right now.

Moderator:
Cat Eagan
Panelists:
Alec Kunkel, Brand Experience
Connor Luckey-Smith, Media
Jamie Weber, Business Development
Ryan Gardiner, Account Management (Group Client Director, but decidedly not a suit)
Elanah Abrams, Employee Experience

5:50–6:15 — Case Study: Little Caesars Pretzel Crust

When Little Caesars decided to bring back its beloved Pretzel Crust pizza, we knew we couldn't roll out a 30-second spot to herald its auspicious return. We had to hit Pretzel Crust fanatics right in their salty feels with something befitting the magnitude of the pizza moment. How'd we do it? With #UnlockPretzelCrust — perhaps the most delicious adventure in code-breaking ever!

Renée Montpetit, Social Strategist
Dylan Meagher,

Apr 21, 2021 05:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: McKinney Technology.