Wednesday, April 21, 5–6:30 PM
Students, you know all about creative and strategy. But what about the other areas of marketing and advertising that haven't quite made the textbooks yet? McKinney wants to invite you on a different kind of trip: One that takes you through the looking glass of advertising and marketing to discover how everything really goes down.
It’s FREE to join in on this Zoom presentation. You can register HERE.
5–5:10 — Welcome and Opening Remarks: Cat Eagan, Director of Strategy, McKinney/Durham
5:10–5:30 — What I Wish I'd Known before I Got into Advertising
McKinneyites will talk about their personal journeys as they transitioned from ad school (or other places) into the "real world" of advertising, and all the surprises that come along with it — like working with real clients. Not to mention during a pandemic over the course of the last year.
Kerry O'Connor, Senior Strategist
Chase Condrone, Copywriter
Meghan Moloney, Account Manager
Jaclyn Campbell, Account Manager
Jackie Shor, Strategy Coordinator
5:30–5:50 — You Don't Have To Be a Suit to Find Your Way in Advertising
Meet McKinneyites who have ad jobs you might not have known about — until right now.
Alec Kunkel, Brand Experience
Connor Luckey-Smith, Media
Jamie Weber, Business Development
Ryan Gardiner, Account Management (Group Client Director, but decidedly not a suit)
Elanah Abrams, Employee Experience
5:50–6:15 — Case Study: Little Caesars Pretzel Crust
When Little Caesars decided to bring back its beloved Pretzel Crust pizza, we knew we couldn't roll out a 30-second spot to herald its auspicious return. We had to hit Pretzel Crust fanatics right in their salty feels with something befitting the magnitude of the pizza moment. How'd we do it? With #UnlockPretzelCrust — perhaps the most delicious adventure in code-breaking ever!
Renée Montpetit, Social Strategist